Posted 10 July 2012
From left: Ron Kleist, Mick Wheeler (on behalf of Jan van Hilten), Alf Kramer, Moritz Waldstein, Luigi Lupi, Martin Elwert and presenter, Lino Chiodo of Bunn.
The judges selected the recipients for the awards from nominations submitted by SCAE members.
The awards were presented during SCAE World of Coffee, Vienna on Wednesday 13th June 2012.
Bunn generously sponsored these awards. The trophies were presented to the winners by Lina Chiodo from Bunn.
Read More to reveal the winners.
Above from left: Martin Elwert and Moritz Waldstein of Coffee Circle
This award was presented to Coffee Circle. Founded in Berlin, Germany by Moritz Waldstein, Martin Elwert & Robert Rudnick. Together they have developed a concept for promoting speciality coffee – with a focus on Ethiopian coffee – selling both online and in selected retail outlets.
They produce films & pictures of the coffee story to help their client understand the importance of the coffee cycle. For feature videos visit: http://vimeo.com/coffeecircle
Coffee Circle also reinvest profit in development projects with Ethiopian coffee farmers. One euro per Kilo goes to support social projects such as the purchase of books and furniture for a school, solar power for the health centre and a fresh water supply in Ilketungo.
Their success has enabled them to open a café to promote their ideas and sell quality coffee at the “Coffee Academy” where they run training course in coffee making.
The award was presented to Martin Elwert and Moritz Waldstein of Coffee Circle.
'Changing Lives at Origin'
Jan van Hilten has spent more than 50 years dedicated to the coffee industry and many of those in Africa, first as an exporter in Kenya and more recently as a coffee consultant. He has concentrated on helping the farmers to understand and overcome issues within production, pricing, transport and export. His dedication to this work has helped many farmers to expand and grow in what can be a very isolated environment.
He also currently serves on the Executive Board of the 4C Association and was the principle author of the “Coffee, an Exporters Guide”.
The award was presented at SCAE World of Coffee, Vienna 2012 and was received by Mick Wheeler on behalf of Jan van Hilten. The award is currently on its way to Jan van Hilten in South Africa.
The SCAE 'Innovation' award goes to Mark Loring Ludwig, inventor of the Flavor-Lock Roast Process™. This process is helping speciality coffee roasters around the world produce consistently better tasting coffee while protecting the environment from smoke and greenhouse gasses. The Loring Smart Roast concept is a unique hybrid roasting technology that cuts greenhouse gas production by up to 80%, lowers emissions and reduces oxygen during the roast.
Developed in the USA, Mark's invention has created a company that is now exporting 80% of its production outside the US.
The award was received by Ron Kleist, President of Loring Smart Roast on behalf of Mark Loring Ludwig.
This award was presented to Luigi Lupi, who has inspired and trained baristas throughout Europe for more than 30 years. He has dedicated his teaching to the techniques of making excellent cups of espresso style coffee. He was the most popular nomination for this award and described by nominators as: charismatic, passionate, loveable, an icon of the barista profession.
Through his teaching, Luigi shares his passion and skill for making great coffee.
The award was presented to Luigi Lupi.
'Lifetime Achievement Award'
The Lifetime Achievement Award for 2012 was awarded to Alf Kramer.
His ideas and philosophy have inspired thousands of coffee lovers worldwide to look for something better in the cup. He was founder of SCAE and the association’s first president, he later became creative director and creator of the World Barista Championship, World Cup Tasters Championship, World Latte Art Championship, World Coffee in Good Spirits Championship, and World Cezve/Ibrik Championship. He continues to contribute to the association’s activities today.
A man with a 'coffee' vision. He recognised the need to upgrade the image of coffee in Europe and has spent much of his life dedicated to the cause, travelling and helping individuals and organisations to promote better coffee. His philosophy has been the cornerstone of SCAE and his many ideas and enthusiasm has made coffee a more exciting and better product in the world.
The award was presented to Alf Kramer.