UNITED KINGDOM 2nd June 2010

During its upcoming 11th Championship in London, the World Barista Championship is to team up with international non-profit organisation Coffee Kids to raise funds and awareness in order to help coffee-farming families in origin.

At the WBC's 11th Championship at the Caffè Culture show at London's Kensington Olympia June 23-25, special Coffee Kids/WBC efforts and events will include:

•     An online auction of coffee-related items that will begin later this month. All funds raised will benefit Coffee Kids’ projects for coffee-farming families.
   
•     A Coffee Kids Reception will be held Thursday, June 24 at 6pm. The event will feature a quiz show with celebrity baristas, an open bar and a presentation from Coffee Kids Executive Director Carolyn Fairman.
   
•     A coffee map featuring 20-25 of London’s must-visit coffee destinations will be compiled and distributed. All participating shops will collect donations and raise awareness of Coffee Kids.

“The partnership with Coffee Kids allows baristas an opportunity to learn more about ways they can get involved in supporting coffee-growing communities around the world,” said Cindy Chang, executive director of the WBC.

Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or ring +1 505-820-1143 for more information, or click here to access the WBC website.