AUSTRIA 18th July 2011

The SCAE's World of Coffee Vienna 2012 already looks like it will be a tremendous success, and set to be the Association's largest show ever.

At June's World of Coffee Maastricht alone, Vienna exhibitors reserved over 1,000 square metres of exhibition space. As a consequence, the SCAE is working on a new floor plan for the show at the Messe Wien, which will bring the total area for the event to roughly 7,000 square metres. This will make World of Coffee Vienna the biggest stand-alone show the SCAE show has ever mounted.

Inspired by ideas from the Austrian SCAE chapter, all the activity areas, such as Competitions, Workshops, the Forum and the Village will be spread evenly around the exhibition, both to increase traffic in all parts of the show and to give visitors an exciting experience.

We expect to have the new floor plan ready and release the remaining exhibition space exclusively to SCAE members by the end of July. If you are an SCAE member, don't miss your exclusive opportunity to book space at 2012's top coffee event.

From the end of August, the remainder of the floor space will be offered to all other exhibitors.

Anyone interested in exhibiting in Vienna can join a priority list for the best space right now; just contact Jens H Thomsen at This e-mail address is being protected from spambots. You need JavaScript enabled to view it add your company's name to the list, and be certain of having the best choice of stand positions as soon as the remaining space is released.