A special coffee in Danish supermarkets marks Colombia’s Copenhagen sponsorship

8th May 2008

To mark the Colombian Coffee Federation’s lead sponsorship of the SCAE’s Wonderful Coffee Copenhagen 2008 event, a special coffee went on sale in early May in Denmark’s Irma supermarket chain.

The specially selected San Agustin, from Colombia’s South Huila region is being roasted and distributed by Danish speciality roaster Estate Coffee, and is being sold throughout the country with the Wonderful Coffee logo on the label.

Purchasers of the speciality variety in Irma stores will not only enjoy the single estate coffee, but the package itself will offer true coffee aficionados a discount when attending the Wonderful Coffee event.

The San Agustin coffee was chosen from a number of Colombian speciality coffees as being perfect for the Danish market, and then slow roasted at Estate Coffee’s roastery in Valby.

The SCAE’s Wonderful Coffee event, set for June 19-22, is to be held at Copenhagen’s Øksnehallen conference and exhibition venue, with social events and tours throughout the Danish capital.

Wonderful Coffee’s conference sessions will be highlighted by the keynote presentation, to be given by Colombian Coffee Federation CEO Gabriel Silva (above). He will address delegates on the importance of the speciality coffee movement to origin.

For more information about Wonderful Coffee Copenhagen 2008, click on the Copenhagen banner above.